Marvel is now offering comic stores the chance to be a part of the Hydra Nation with exclusive retailer Hydra Staff T-Shirts, to be worn by staff during the run of the series.
They reiterated to retailers that they will be converting popular comic & entertainment news sites (apart from Bleeding Cool), Marvel apps and Marvel Unlimited – even certain brick-and-mortar comic locations into Hydra-ized versions of themselves.
Now, Marvel would like to invite even more retailers to further immerse themselves within the pages of Secret Empire with exclusively designed Hydra Staff T-Shirts.
Check the second link for the one group who likes it and thinks it's a good idea(actual nazis).
Yesterday, Bleeding reported on Marvel’s plan to get comic shop employees to wear Hydra shirts to promote Secret Empire. It’s part of Marvel’s overall “Hydra Takeover” marketing gimmick that has been as well-received on social media as, well, as Secret Empire itself. For some reason, one we can’t quite put our finger on, people are uncomfortable with this. Hmm. What could it be?
Anyway, the reaction was swift and overwhelmingly negative, with, out of literally hundreds of tweets just quoting our own tweet of the story, only one or two tweets supporting the idea. Amongst the many tweets no in favor of a Hydra takeover were some from someone who you may remember as the comic shop clerk who brought us a heartwarming tale about a young Supergirl fan last December. Will her shop be participating in the Hydra promotion?
Yeah, doesn’t look like it. Another retailer revealed that Marvel wants shops to do more than just wear t-shirts.
What's not mentioned is that comic retailers can NOT get these shirts through Diamond, or even from Marvel. They have to pay for them, and order them from a third party.
Marvel once again wants the retailers to pay for their promos. Which, might be fair, but not like this.